Cheerio from England! (OK, does anybody actually say that, for real? I guess we’re about to find out!)
Technically, I’m still writing this on Canadian soil, but you’ll read it the first day we arrive in England, bleary-eyed and jet-lagged from our red eye flight across the Atlantic. Nonetheless, we’re thrilled to be on our way!
I’ve got a lot of good reads, a couple listens, and a really helpful post you’ll want to use to check the vulnerability of your site, so let’s jump right in to this week’s brew…
How your subject line could be killing your emails @ Amy Porterfield
This was Ryan’s recommendation, and for anyone that uses email marketing on a regular basis, you know how frustrating it can be to spend time writing a great email that you think will convert well, only to find that it had a low open rate. The post in this link gives some specific examples of how to write a better subject line, and I assume the podcast really digs deep and expands on these five strategies.
The Million Dollar Potato Peeler Sales Pitch @ Copy Chief
Ryan and I watched this together last week and I have to admit, this older gentleman doing a potato peeler pitch on the streets of New York has got a pretty slick presentation. In fact, by the end of it, I wanted one of those potato peelers! Copy Chief breaks it down and shows us all of the effective techniques that he uses in his million-dollar pitch (because apparently he’s made over a million dollars in sales with these things!).
One Old-Tech Secret for High Achievers @ Michael Hyatt
In my personal experience, he is right on target with this post where he suggests that in order to really learn and benefit most from something you’re learning, listening to, etc. you need to write notes (and from what he’s saying, research backs this up as well)
And a few travel/nomadic family reads…
Tsh’s worldschool day-in-the-life @ Simple Homeschool
Our friend Tsh shares how she and husband Kyle are “worldschooling” their kids as they trek around on a global adventure this year, similar to what we did two years ago.
Home is where you park it @ Adriel Booker
An Aussie family shares the inspiring reasons why they’ve taken to living in their camper for a season. I thoroughly enjoyed reading this, from one nomadic family to another, and it seemed relevant for so many of our readers, as I know that many of you have either done something like this or have plans to one day.
Donald Miller Helps Entrepreneurs Live a Better Story @ Entrepreneur on Fire
One of the best podcasts I’ve heard in a while. I’m a big fan of the direction Donald Miller has been going the past couple of years. I’d recently heard a few good things about StoryBrand.com, his newest endeavor, which helps businesses learn to improve their marketing through story. He goes into that concept a lot in the podcast and a lot of it as pure gold. I’m actually planning to re-listen to this one, it was that good.
Are you using these vulnerable plugins? (from the ever-helpful Useletter by Amy Lynn Andrews)
This is something I’ve just been learning about recently, as we experienced un-wanted ads popping up on one of our sites, which we confirmed were not coming from any of our ad networks, but actually seem to be through a plugin we use on our WordPress install (and no, I haven’t managed to figure out which one yet). This is new to me, and I admit, I had no clue that plugins were being hacked like this.
Amy shares this very helpful post listing popular WordPress plugins that may currently be vulnerable (such as Contact Form 7, Woo Commerce, or WordPress SEO by Yoast, to name a few). To check whether any of your plugins are affected, in your Dashboard, go to Plugins, then see which Installed Plugins you have and compare the current version number you have (ie. 5.1.3 or 1.61) with the plugin in the post.