Podcast #19: Why More Money Won’t Motivate You (with Seth & Katie of

The best businesses are about more than just business. That couldn’t be truer than for Katie and Seth of, who joined us for today’s podcast.

When you meet another EntreFamily that’s really rocking their business, you have no choice but to get nosy, ask questions and find out what they’re doing right.

And what they’re doing may surprise you… it’s not so much about the money or the numbers or the specific strategies they’re employing (although yes, there’s all of that) but it’s what’s behind the business strategy that makes the most difference.

I don’t want to give too much away so I’ll let you join us and listen in as Katie and Seth share their story of how they got going, and how they plan to keep moving forward based on their values and vision.

In this episode, you’ll hear:

  • What led Katie into studying nutrition and how that experience became the catalyst to create
  • About Katie and Seth’s entrepreneurial “aha moment,” when making a living from the blog became a tangible reality
  • How an entrepreneur’s motivation shapes the success or failure of the business
  • Why Katie continues to write: “It’s never been about making money.” ~Katie
  • Strategies for creating, maintaining, and enhancing connections with your customer community.
  • The simple, driving philosophy behind Seth and Katie’s business ventures
  • How to let go, reevaluate, streamline, and stop obsessing over every detail.
  • Their favorite tools to stay organized and keep up with an ever-growing blog.
It was only fitting to include a photo of Katie in a Cincinnati Reds hat. :)

It was only fitting to include a photo of Katie in a Cincinnati Reds hat. 🙂

Resources from this podcast:

Google Docs
Genesis Framework
WordPress SEO plugin
Gravity Forms

That quote: “Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week.” -Lori Greiner

Their website has recently gotten a beautiful update, but here's a little glimpse of the whole Wellness family, minus the newest addition.

Their website has recently gotten a beautiful update, but here’s a little glimpse of the whole Wellness family, minus the newest addition.


“Entrepreneurship and creating businesses and creating value is the way that things become better in the world.” -Seth

Find Katie and Seth:

WellnessMama on Facebook, Twitter, Instagram, Google+, and Pinterest


Go ahead and listen by clicking on the play button right here at the top of the post.

Or, listen directly through iTunes or Stitcher!

Thanks for joining us for today’s podcast!

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What I’ve learned in almost 8 years of blogging (Part 2)

This is part 2 in the series – go here to read the first six lessons I’ve learned in my years of blogging

People want what’s real.

And who can blame them? Although recent years have seen the rise in popularity of the numbered, how-to post, I don’t think that’s ultimately what people are really looking for. Sure, they’ll pin or like that post with The Top 20 Coolest Ikea Hacks. But the best posts are usually the ones that come from a genuine place.

The ones that flow out freely, without so much planning or strategy. The ones that are beautifully and thoughtfully written, that speak deeply to some aspect of our humanity, that connect us with one another and make us feel like we’re not so alone.

Bloggers don’t know it all.

And they should stop trying to talk and act like they do.

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Podcast #11: Leaps of faith and finding work/family balance with Bob and Linda Lotich

One of the greatest parts of this podcast for us is getting to connect with other inspiring, like-minded couples, and this podcast was no exception.

Ryan first connected with Bob on a bundle project early last fall, and then I met both Bob and Linda briefly at a conference in October. We were both impressed with the work they had done to build up their blog,, into their family’s sole source of income.

What I love about their story is how they’ve bravely jumped into this lifestyle of being entrepreneurs, even though it was never the original plan, and in the midst of a difficult layoff. Their quick success with the blog is testimony to their hard work and especially Bob’s tenacity in testing, experimenting and learning how he could best optimize the site and maximize their revenue.

I know you’re going to be inspired by hearing their story, so let’s get right to it…

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What I’ve learned in almost 8 years of blogging

When I first began blogging, almost 8 years ago, I had no clue it would ever have become a full-fledged career, one that brings in a good income and has given me opportunities I never dreamed of.

Though I have days where my “job” frustrates me as much as anything else, most of the time I’m grateful for it and the freedom and fulfillment that comes with it.

It’s not an easy road, however. When I see articles promising would-be bloggers the secrets of success – the 12 steps to creating a profitable blog or 5 ways to make a post go viral – I get frustrated because I wonder a) how many of the authors behind these articles have really done this thing for the long haul and b) why they’re insistent on making blogging out to be simpler than it is.

Yes, there are definitely dos and don’ts. There are strategies that are smarter and others that won’t get you very far.

But what they rarely talk about is what it takes to stick around, create a blog with genuine value and longevity, and not become another flash in the pan blogger.

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Your Weekly Brew

Do you ever just love what you do?

Coming back from a couple weeks off, the first vacation we’ve taken in quite some time, has been invigorating. It’s such a blessing to realize that for all that can be hard about it, I (and Ryan, as well) really, truly enjoy my work and feel grateful to get up and do it each day.

Perhaps that’s one of the best parts of being an entrepreneur. Steve Jobs once said, “The only way to do great work is to love what you do.”

Now, I don’t think that’s entirely true (when we’re committed to pursuing excellence in everything we do, we can do great work even in areas we aren’t passionate about it), but I do agree that our very best work bubbles up from a deep love for what we’re doing.

What about you? Are you doing work that you love? (Or perhaps, working your tush off to bring you closer to the goal of being able to do that?)

I hope that some of these links inspire you this coming week in whatever work you’re doing!

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